Myllykoski Paper increases MY GOLD production
MY GOLD, the top-class magazine grade developed and launched by Myllykoski Paper a couple of years ago, has reached top credentials among customers and a demand that has exceeded supply for quite some time already.
The popularity of MY GOLD among customers is based on its ability to fulfil the niche between coated LWC and uncoated SC magazine papers, with some properties clearly outperforming those of the LWC.
MY GOLD – a superior combination of brightness, opacity and bulk
MY GOLD is presently produced in grammages 54 to 70 gsm. Apart from the high brightness, one of the best properties of MY GOLD, is the good body, thanks to its bulk and high opacity. MY GOLD is a prime example of Myllykoski's long-term product development, in close co-operation with its customers.
Step by step Myllykoski Paper has progressed from standard SC products, through high-bright MY PLUS, to the SCA++ category, and MY GOLD. The new Plattling Papier mill of Myllykoski's alliance partner will become the prime producer of MY PLUS.
Excellent alternative to LWC and MFC papers
"The majority of our 350.000 ton annual SC-capacity is already allocated to MY GOLD. The speed of the transition to this top product clearly surpassed our expectations. Customers quickly realised the potential of MY GOLD as the perfect alternative to standard LWC", states Marianne Solkinen, Marketing Director of Myllykoski Paper.
The upgrades made at the beginning of April on PM 7, Myllykoski Paper's largest paper machine, facilitate full capacity utilization of both PM6 and PM7 into the production of MY GOLD offset and gravure paper. The start-up of the second phase of the peroxide bleaching plant at the beginning of March, guarantees the availability of high-quality bleached groundwood for the production of this top grade.
The European mills of the Myllykoski Group are functionally divided into two production lines. Myllykoski Paper is part of the coated paper group, because the mill's whole SC production is classified as coated, due to its very high quality. MY BRITE, the MWC of Myllykoski Paper, has also established itself as the top brand within the MWC category.
Please see www.myllykoski.com for further information, detailed quality information and contacts to our worldwide sales network.
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ABOUT MYLLYKOSKI
MYLLYKOSKI is a family owned international paper group with manufacturing in Finland, Germany, Switzerland and the United States and sales offices around the world. The Finnish roots of the parent company go back to 1892. Myllykoski products consist of wood-containing uncoated and coated publication papers, including newsprint. Customers include publishers, printers, and retailers worldwide.
MYLLYKOSKI is among the largest publication paper producers in the world.
MYLLYKOSKI operates nine paper mills with a total annual capacity of 3 million tons, including the alliance partner Rhein Papier GmbH of which Plattling Papier is a part. Myllykoski employs 3,300 people.
MYLLYKOSKI is known as a pioneer in using new technologies as well as recycled fibres for paper production. All European mills are certified with the environmental management System ISO 14000. MYLLYKOSKI’s vision is to be the premier publication paper brand recognized for creativity and positive business solutions.
Myllykoski Paper as a subsidiary of Myllykoski, markets, develops and manufactures high-quality wood-containing publication papers profitably, efficiently and competitively. Our products are uncoated SC papers and coated MWC papers for rotogravure and offset printing of magazines, catalogues, advertising inserts and brochures. Of Myllykoski Paper's over 500 000 t/a production 90 per cent is exported. The main markets are Europe, but some paper is also exported to the USA, the Far East and Africa. In 2007 net sales were EUR 307million.