Less is more – The new high bulk paper from MYLLYKOSKI

Feel the benefit of 20 per cent more volume

Albbruck, February 2010 –In the intense competition with other media, print products can count on their big advantage: information you can touch and feel. To make sure this remains a benefit for readers and publishers, modern printing papers must combine seemingly contradictory characteristics. A good example of this is the new MY VOLUME where a 1.2 bulk combines high efficiency with an elegant feel and smooth surface.

MY VOLUME from MD Albbruck, a company in the Myllykoski Group, delivers great cost efficiency. With a bulk of 1.2, MY VOLUME allows a basis weight saving of around 10g/m² for the production of magazines, journals, direct mailings or inserts without compromising quality. This not only saves on material, but also postage costs for mailings and, although the number of pages in a publication may be reduced, the magazine still looks the same as ever, but with the added benefit of a delicate, soft touch.

For MD Albbruck, a specialist wood-containing, coated paper producer, the focus in developing the new paper grade was not only on a higher volume, but also exceptional printability. The result is a closed, homogenous surface, even though the paper is not calendered again after the coating process. “This is how we preserve the high original volume of the paper after coating and still achieve the exceptional specifications of MY VOLUME, namely high volume and opacity combined with a bright white shade and a smooth, elegant surface,” says Ralph Bächle, Product Manager, MD Albbruck.

The local Myllykoski Sales Offices have samples of MY VOLUME, which is available in weights of 70, 80 and 90 g/m2 for web offset or sheet feed printing.